PRIME WARDROBE

mobile app  |  E-COMMERCE  |  nov 2015

Problem + Solution

In 2015, Amazon Fashion was conducting research and exploring how to further encourage their customers to confidently shop online for clothes. Although Amazon is already a very trustworthy e-commerce giant, research showed that consumers were still vary about ordering their fashion choices online for the obvious reasons like Size, Fit, Quality, etc. In order to address this they hired UX Animal as consultants in their early explorations of what is now called Amazon Prime Wardrobe, the "Try before you buy" feature. 

ROLE + Responsibilities

UX Designer

User Flows, Wireframing, Prototyping

Reported to and worked with Creative Director

Tools

Pen + Paper

Whiteboard

Post-its

Adobe Illustrator

Axure

Invision

research

competitive research

The Amazon Fashion fashion team knew going into this project that they wanted to offer their customers a feature that allowed them to "try before they buy" their clothes from Amazon.com. There are companies like Stitch Fix, Trunk Club, Daily Look, Wantable, etc that are offering services that align with what Amazon was trying to do. The question is how they Amazon can fit this service into their current model and what the consumer experience was going to be for it. 

Below I took a look at two competitors already in this market to benchmark some key features and how Amazon would compare.

DESIGN

user flows + sketches

Sympli was used and continues to be, for exporting the hi-fidelity sketch design assets into redlines for hand off to the Front End Developer. He uses those sympli links to create the HTML/CSS for the app. He then would present those files to me for approval and once I gave the go ahead, we transferred the front end code to the development team.

The application was successfully launched in December, 2016 and had 6 releases total since inception.

outcomes

Although I